• In media
  • July 31st, 2020
  • By Fred Segal

Fred Maxik and Magnolia Bakery’s use of a Healthe Far-UVC Cleanse® Portal are featured on ABC

Healthe founder Fred Maxik is bullish about the future of Far-UVC light as a powerful tool to fight COVID-19. Apparently, the folks at the Magnolia Bakery are as well.

Fred Maxik and Magnolia Bakery’s use of a Healthe Far-UVC Cleanse® Portal are featured on ABC

Healthe founder Fred Maxik is bullish about the future of Far-UVC light as a powerful tool to fight COVID-19. Apparently, the folks at the Magnolia Bakery are as well.  The beloved NYC bakery has set up a Healthe Cleanse Portal for customers and staff to walk through to sanitize their clothes and belongings. “Our stores are small,” Bobbie Lloyd, Magnolia Bakery’s Chief Baking Officer told ABC in a feature that aired on GMA3: What You Need to Know Friday afternoon.  “There are a lot of people coming through the door.” 

Like many of the other technologies offered in Healthe’s Cleanse suite of products, the Portal, which looks similar in shape to an airport metal detector, touts a new form of UVC-light known as “Far-UVC,” which can be used in occupied indoor spaces, and is able to inactivate pathogens like the coronavirus and other viruses.

“[Far-UVC light] is perfect for the pandemic we are in,” Lloyd said. “By going through our portal, we add another level of assurance that we are not bringing the pathogen into our store.”  In doing so, she believes, “the staff has a level of comfort that we are doing everything we possibly can to keep them safe.”

Customers will not be required to walk through the portal, but the bakery recommends it.  

The portal is just one of the Far-UVC products Healthe offers. 

On GMA3, just after the Magnolia Bakery feature, Maxik explained Healthe’s vision to ABC’s Amy Robach:

“We view the portal as a part of being an actual even larger system that has…things that have the same type of Far-UVC that the Portal does but can be brought into more residential possibilities or more office possibilities, so it gives us a lot of flexibility as to where it goes. We’re also very concerned with the air in our environment, so the Downlights and Troffersthat we also manufacture deal with that air in real time and take those pathogens out of that space and out of the air.”

Watch the GMA3 feature and interview below!

(Image of Magnolia Bakery via Annie Wermiel/NY Post) 

Click here for more information about Healthe’s Far-UVC Cleanse products